design approach
key aspects of the design approach I subscribe to....
several viable design directions are identified, of which the one best suited for
the particular client is established and refined - to this end the client is regarded
as an important voice in the design process
further to the design being efficiently composed, function well and fit comfortably
with its surroundings - seek out and introduce (where appropriate) invigorating
design elements to enhance the projects livability, presence and contribution to context
sensitively balance imagination with practicality